Social Media Marketing Specialist

Description and Requirement

Job Description:

As a social media marketing Specialists, you will be responsible for developing and implementing social media strategies to increase brand awareness, drive engagement, and achieve business objectives. You will play a crucial role in managing and optimizing various social media platforms to enhance the online presence of the company.

Key Responsibilities:

1. Strategy Development:

• Develop comprehensive social media strategies aligned with overall marketing goals and objectives.
• Stay informed about industry trends, social media best practices, and emerging platforms to ensure the effectiveness of strategies.

2. Platform management:

• Manage and maintain the company’s presence on key social media platforms such as Facebook, Instragram, Twitter, LinkedIn, and others.
• Monitors and respond to comments, messages, and mention in a timely and professional manner.

3. Campaign Execution:

• Plan and execute social media campaigns to promote products, services, or brand initiatives.
• Collaborate with cross-functional teams to ensure campaign alignment with broader marketing efforts.

4. Analytics and Reporting:

• Utilize social media analytics tools to track and analyze key performance indicators (KPLs) such as reach, engagement, conversion, and sentiment.
• Provide regular reports on the performance of social media efforts and make data driven recommendations for improvement.

5. Community Building:

• Build and nurture a community of followers and brand advocates.
• Foster relationships with influencers and other relevant stakeholders to amplify the brand message.

6. Ad Campaign Management:

• Plan, create, and manage paid advertising campaigns on social media platforms, ensuring efficient budget allocation and optimal targeting.

7. Stay Compliant:

• Stay informed about and adhere to relevant laws, regulations, and guideline related to social media marketing.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in social media marketing, with a portfolio of successful campaigns.
• Strong understanding of social media platforms, algorithms, and trends.
• Excellent written and verbal communication skills.
• Proficient in using social media management tools and analytics platform.
• Creative mindset with the ability to think strategically and execute innovative ideas.
• Ability to work collaboratively in a fast – paced environment.