Senior Digital Marketing

Description and Requirement

• Lead social content strategy and execution across social media channels (Facebook, Instagram, TikTok) to drive awareness, conversion, and engagement.
• Write clear, compelling copy for various mediums (e.g., social media, blog posts, newsletters).
• Support the marketing team in all trade marketing activities, event planning, and execution.
• Identify and establish partnerships and engage local content creators through seeding and activation to generate reach, impressions, and engagement effectively.
• Drive meaningful brand partnerships, tie-ups, promotions, and sampling activities to enhance brand relevancy and strengthen customer engagement
• Manage relationships with internal and external stakeholders, including agencies, media partners, and external vendors, to ensure the effective execution of marketing and promotional plans.
• Stay up-to-date on industry trends to ensure content remains current and ahead of the curve on social media.
• Other ad-hoc duties as assigned.

Requirements

• A good degree or diploma in business, marketing, or a related field.
• Robust knowledge and proficiency in social and digital marketing, with prior experience in spearheading and managing social media campaigns.
• Experience in event management and knowledge of digital marketing will be an advantage.
• Passionate about social media and staying up-to-date with the latest trends and innovations.
• Preferably with experience or interest in photography and video editing.