Marketing Manager

Description and Requirement

•  Develop and implement integrated marketing strategies to drive student enrollment and brand awareness
•  Plan and execute offline campaigns (events, school fairs, workshops, partnerships)
•  Lead digital marketing initiatives (social media, website, SEO, paid ads)
•  Oversee media buying across digital and traditional platforms to optimize reach and ROI
•  Build and manage brand collaborations with educational partners, influencers, and corporate sponsors
•  Analyze campaign performance and generate actionable insights
•  Manage the marketing budget and team to achieve KPIs

Requirements

•  Has a Bachelor’s degree in Marketing, Business, or related fields.
•  Bring 3~5 years of marketing experience, preferably in education or service industries.
•  Has hands-on experience with media buying, negotiation, and ad placement across digital and traditional channels.
•  Is confident managing both traditional and digital marketing platforms.
•  Has strong project management, communication, and negotiation skills.
•  Is proactive, creative, and results-driven.
• Proven experience in planning and executing digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
• Strong experience in media buying
• Proven experience in planning and executing digital marketing campaigns and promotions on Tiktok, Facebook, Viber, Youtube, Messenger Broadcast Channel