Head of Marketing

by MyJobs Myanmar in Yangon, Yangon, Myanmar
Dec 15, 2022



  • Avidly communicate with product, sales, customer service & other department heads to ensure alignment of brand strategy, key initiatives, and product roadmap

  • Ensure ongoing training and development of direct reports



  • Review channel KPIs with marketing specialists weekly in Google Analytics

  • Produce marketing monthly reports per brand of KPI achievement and action initiatives for any non-performing channel



  • Translate business targets into tactical marketing strategies, actions and results

  • Ensure the quality of marketing activities, their execution, and launches.

  • Own audience acquisition, insights, and retention.

  • Recommend allocation of budgets to marketing channels and ensure agreed on budgets are spent week on week correctly

  • Maintain persona documentation, communicate insights and recommended action items to wider team

  • Establish and own branding across the organization in close collaboration with stakeholders

  • Ensure adherence visual guidelines across all channels

  • Advise on strategy, coordinate marketing execution and report KPIs for marketing related channels for clients


The Candidate who wants to join the team must be:

  • customer focused

  • analytical and data driven

  • strong multitasking and prioritization skills

  • strong project manager

  • good communicator

  • team player

  • detail-oriented

  • reliable


The details requirements includes: 

  • 5+ years of progressive digital marketing experience required. 

  • Expertise in performance marketing and at least one additional marketing channel (social, content, brand development, etc).

  • Track record of delivering multifaceted web, social and mobile digitally driven campaigns from strategy through execution.  

  • Demonstrate online and direct marketing success managing substantial paid budget to specific goals and timelines using tools.  

  • Demonstrate strong project management skills including: conceptualization; analysis; driving alignment; planning resources; managing milestones and objectives and be responsible for overall project, content or campaign success.

  • Strong working knowledge of and experience with various social media marketing technologies, platforms and practices to deliver an exceptional online consumer experience.  

  • Strong track record of leveraging data driven research/analysis to drive strategic direction and optimize marketing programs. 

  • Must have strong consumer understanding skills -- ability to translate customer insights into successful digital marketing programs and a high degree of creativity to find new, compelling ways to reach and communicate to consumers.

  • Relevant experience in working for (or with) a fast-growth start-up from conception through commercial launch.  

  • BA / BS required. (Marketing major a plus.)  Excellent communicator and writer.  

  • Interest in recruiting or any classified websites is a plus.


Skills Required

  • Sales & Marketing Manager
Date Posted
Dec 15, 2022
Yangon, Yangon, Myanmar
Job Type
Full Time
Career Level
Management level
Repats Preferred
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Salary Negotiable
MyJobs Myanmar
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Company size
Founded in
Tarmwe Township

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