Brand Manager

Description and Requirement

• Represent the brand in campaigns, product launches, trade events, and media engagements
• Ensure consistent brand messaging, identity, and presentation across all marketing and retail channels
• Lead the development and implementation of marketing initiatives, promotions, and in-store activations
• Monitor market trends, consumer behavior, and competitor activities to refine brand positioning
• Collaborate with internal teams, distributors, and retail partners to maintain brand standards and drive market share
• Manage brand-related budgets, forecasts, and performance reports
• Supervise creative content and visual assets to ensure alignment with brand guidelines
• Analyze brand performance data and prepare strategic insights and improvement plans

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Minimum 5 years of proven experience in brand management, preferably in mobile phone, electronics, or FMCG sectors
• Strong understanding of branding, consumer behavior, and market positioning
• Excellent leadership, project management, and strategic planning skills
• Strong interpersonal and communication skills (verbal and written)
• Experience in managing digital marketing campaigns
• Proficiency in Microsoft Office Suite and marketing tools/software
• Fluent in both English and Burmese