Overseeing the development and placement of the creative elements that position the company in the marketplace
Developing and executing the strategic plans for sales and marketing and managing the brand of the company.
Develop the company’s overall branding, marketing and corporate communication strategies in line with the company’s business development objectives and market characteristics and trends
Develop and manage branding, advertising and marketing/promotion campaigns for corporate and project launches within budgetary allocations
Develop and manage the customer relationship management process
Create and implement innovative multi-channel acquisition strategies & campaigns via strong collaboration with product, sales, and technical teams
Participate in the development of business cases for new projects / initiatives in charge of operations, sales, corporate development, marketing, pricing, and revenue management.
Setting up the process of generating revenue.
Creating a pricing strategy to target those micro-markets.
Monitoring all the revenue streams and adjust as necessary.
Requirements
Bachelor's Degree from accredited university required, preferably in - Business, Marketing, Communications or another related field
Must have experience selling applications
10+ years of progressive experience in planning, managing, and executing multi-channel, multi-segment marketing campaigns
Experience in the media and broadcasting industry is preferred
Proven leaderships expertise with effective team building skills and conflict resolution management
Professional presence and ability to develop strong working relationships with executive management