Senior Position (Marketing Department)

CB BANK

Company vision and mission


VISION

Our aspiration is to become the best financial solution provider in Myanmar which:

• employees are proud working for

• customers want to build long-term relationships with

• leads in technology and innovation, and

• is built on solid foundation of risk management and corporate governance.


MISSION

Our mission is to become the best financial solution provider that helps our customers and partners make their dreams a reality.


What we do


CB Bank has been the front runner in the local banking arena for being the early adopter of technology and innovation backed by our extensive knowledge of local markets and technical expertise. To offer the best
banking solutions to the customers, CB Bank leverages on the most secure, reliable and state-of-the-art technology while recruiting the best and brightest talents from around the world.


CB Bank is one of the largest leading private banks in Myanmar with the largest banking network with branches, self-service machines and mobile banking agents. Even before Myanmar has been recognized as one of the fastest growing economies in the region, CB Bank has always anticipated the growth of the country as well as the underlying opportunities and challenges.


The Bank has grown from a small bank with 33 people in 1992 to a major bank in Myanmar with over 8,000 employees. CB Bank has reached over 200 branches, 700 ATMs, over 1000 mobile banking agents and 300,000 mobile banking subscribers.


Why you should join us

We are a leading private bank in Myanmar with over 8,500 staff members and driven by digital ambition. We believe in making investments in the future of our employees who will, in return, invest in our success.

  Yangon    08 February 2019
Job Reference: MJ1486098119840


Responsibility

  • Work with internal stakeholders to develop branding and marketing strategies that are in line with the corporate and business
    strategic objectives.
  • Collaborating with business units and subject matter experts, leading the development and implementation of marketing communications strategies and tactics across all marketing channels
  • Exploring with external parties on new collaborative opportunities, engagement platforms and marketing tools that would
    enable business units to drive sales and promote customer interaction.
  • Overseeing the budget of the marketing department and managing the roll-out of each marketing campaign execution, adherence to project timeline and optimization of assigned budget.
  • Ensuring that the corporate identity guidelines are adhered to, and the marketing efforts dovetail with the brand position.
  • Implementing suitable brand engagement events and activities for businesses to connect with customers on a regular basis and garner new prospects.
  • Keeping abreast of the financial industry’s latest trends, consumer behavior and competitors’ developments.
  • Overseeing the professional development and career progression of subordinates and providing mentorship and guidance
  • Keeping updated of the latest rules, regulations and policies impacting department's area of work and ensure adherence.


Requirement

Skills Required:

  • Outstanding communication and interpersonal skills with the ability to work with people at all levels of the bank and to build strong relationship with the customers
  • Strong leadership skills to manage a team
  • Excellent analytical skills
  • Highly organized and detailed oriented
  • Ability to work under stressful environment

Qualification Required:

  • Bachelor’s degree or Master’s Degree in Marketing or Business Administration is required
  • 6-8 years of Marketing or Business Development Experience
  • 2-4 years of experience in leadership position preferred
  • Solid understanding of financial industry trends and consumer behavior
  • Prior experience in in implementing contemporary digital, website, and content marketing strategies and tactics
  • Experience in building brand awareness
  • Proficiency in Microsoft office and business software is required
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