City Mart Holding Co., Ltd. (CMHL) is Myanmar’s largest retail chain,currently employing more than 6,800 employees. The City Mart Group started as a modern supermarket in 1996 in the north wing of Bogyoke Aung San Stadium[2] but has since expanded into many different aspects of modern retail trade such as supermarkets, pharmacies, bookstores, baby stores, convenience stores and bakery & coffee shops. The stores are primarily located in the cities of Yangon, Mandalay and Naypyitaw.City Mart Holding Co., Ltd. was ranked 31 in Myanmar for the fiscal year 13/14 Income Tax Ranking, and 5 for the Commercial Tax Ranking Myanmar Index.

City Mart Supermarket

The City Mart Supermarkets are catered to urban households focusing on good food and quality lifestyle. Currently 21 City Mart Supermarkets have opened in Yangon and Mandalay.[Many City Mart Supermarkets have pop-up stores inside them for beauty products, pharmacy, wine & spirits, kitchen utensils etc. Most stores have a wide selection of foreign products.

Ocean Supercenter
Ocean Supercenter was the first Hypermarket to open in Myanmar in 2006. It is known as the one-stop place for shopping food, clothing, beauty products, household products and much more. There are currently 7 Ocean Supercenters located in Mandalay, Nay Pyi Taw and Yangon.

Marketplace by City Mart
Currently offering a wider range of international and premium products in Yangon. One of the best-stocked outlets in Yangon offering special treats like locally produced coffee and chocolate products. Opened in 2011 as a premium supermarket brand in the Golden Valley shopping center. Second outlet opened in 2013 at the FMI Center Parkson.

Yangon   15 November 2019
Job Reference: MJ1550296706581

Job Scope

You will be responsible for develop and execute the strategic marketing program for retail brands to ensure achievement in KPI.

Major Responsibilities

  • Developing Strategic Marketing Communication Plan including Digital and PR and overall management upon this.
  • Develop, implement and evaluate promotions to optimize ROI on marketing budget using pre and post analysis.
  • Manage the team for Strategic Retail Marketing, Branding, Advertising & Promotion, Sale Promotion including Joint Promotion with MNC and Event Organizing.

Detail Responsibilities

  • Develop and execute annual marketing strategy and plan based on Brand Direction, and customer insight that support short & long term business objectives.
  • Responsible for preparation of the annual Marketing, Communication and Promotion plan in cooperation with Merchandizing and Operation Teams.
  • Manage process of developing and implementing Retail Marketing activities with high customer satisfaction.
  • Manage process of In-store Decoration, Purchasing and Allocation POSM, premiums and give-aways by emphasizing in Enhancing Shoppers’ Experience.
  • Management of Joint Promotion Programs with Business Partner and Retail tactical promotions accordingly with the Brand Concept.
  • Manage the Campaign of loyalty Program to encourage the Usage and Frequency
  • Work with external media partners to develop campaign strategies,tactics, action plans and timelines based on project scope, schedule and

Job Requirements

  • Burmese nationality .
  • English and Myanmar Fluent, both in speaking and writing.
  • Master in Marketing or Business Administration is preferred.
  • Minimum 3 years as senior level retail or channel management experience in a fast paced including key accounts and general trade in FMCG sector or competitive retail management companies.
  • Proven ability to lead, train and develop associates by practicing a hands-on management style.
  • To be the retail market expert for various retailers and maintain a positive working relationship with management, Co-Workers and team.
  • Must be very detail oriented and process driven.
  • Demonstrate ability to work well under stress and handle potential difficult situations with internal and external customers and associates.
  • Proven track record in development and implementation of Marketing Strategies or Retail Development.
  • Thrive in fast paced environment, passion and skilled in multitasking.
  • Strong analytical, problem solving and organizational skills.
  • Excellent  communication, prioritizing and must be able to handle multiple, action-oriented, persistent and result oriented.
  • Solid analytical skills and planning/organizing skills.
  • Positive attitude towards Retail Business.

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