Key Account Manager – Modern Trade

Coca Cola Pinya Beverages Myanmar Ltd

The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Our Company and bottling partners are dedicated to our 2020 Vision.

Hlaingthaya,  Yangon   08 January 2019
Job Reference: MJ1495183571361

Job Title    :    Key Account Manager – Modern Trade

Reports to     :    Key Account Director

Summary    :      Management of Modern Trade Accounts involving contract negotiations, delivering profitable business for internal & external customer, executing PICOS for each customer & constantly identifying levers for growing business in MT. Oversee and guide all related activities at a national level for modern trade.

Prioritized Responsibilities

•    Monitor compliance to HIA signed with all MT accounts
•    Develop and execute the approved promotion calendar for MT
•    Execute the agreed PICOS in each store across the country
•    Train frontline team to execute as per RED standards
•    Sign JBP with top 3 accounts in MT channel and review the same on a monthly basis

•    Tracking of DME spends, volumes and NSR against ABP
•    Planning and forecasting for key packs, after aligning with customers and sharing these forecasts to supply chain team

Business Analysis
•    Identify gaps & growth opportunities on the basis of scan data received from accounts
•    Monthly business reviews and engagement with all MT accounts


External- Customer, vendors and agencies – negotiations and briefing
Internal – Supply chain, finance, logistics teams

ANALYSIS: Scan data analysis to identify growth and market share opportunities

JUDGMENT AND DECISION MAKING: Negotiations within financial parameters and then escalated to Director. Customer strategy and channel strategy.

INNOVATION: New processes e.g. ordering and payment

SUPERVISORY RESPONSIBILITIES: Train, coach and evaluate performance of Key Account Supervisors


•    Objective Analytical Thinking
•    Works effectively with others and influences others
•    Takes Initiative to deliver results
•    Lives the values


EDUCATIONAL REQUIREMENTS:University/Bachelor’s degree [Any Graduate]

CULTURAL DIVERSITY: Multi cultural different customers; Good at English [Both at Written & Spoken]

WORKING CONDITIONS: Operating in sales depots, and travel to locations outside Yangon

TRAVEL REQUIREMENTS: 50% within Myanmar

လစာ ႏွင့္ ခံစားခြင့္:
*Phone allowance *Lunch provided at staff canteen *Car Allowance Any other benefits as per company policies
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