Head of Digital Marketing

CB BANK

Company vision and mission


VISION

Our aspiration is to become the best financial solution provider in Myanmar which:

• employees are proud working for

• customers want to build long-term relationships with

• leads in technology and innovation, and

• is built on solid foundation of risk management and corporate governance.


MISSION

Our mission is to become the best financial solution provider that helps our customers and partners make their dreams a reality.


What we do


CB Bank has been the front runner in the local banking arena for being the early adopter of technology and innovation backed by our extensive knowledge of local markets and technical expertise. To offer the best
banking solutions to the customers, CB Bank leverages on the most secure, reliable and state-of-the-art technology while recruiting the best and brightest talents from around the world.


CB Bank is one of the largest leading private banks in Myanmar with the largest banking network with branches, self-service machines and mobile banking agents. Even before Myanmar has been recognized as one of the fastest growing economies in the region, CB Bank has always anticipated the growth of the country as well as the underlying opportunities and challenges.


The Bank has grown from a small bank with 33 people in 1992 to a major bank in Myanmar with over 8,000 employees. CB Bank has reached over 200 branches, 700 ATMs, over 1000 mobile banking agents and 300,000 mobile banking subscribers.


Why you should join us

We are a leading private bank in Myanmar with over 8,500 staff members and driven by digital ambition. We believe in making investments in the future of our employees who will, in return, invest in our success.

  Yangon    21 January 2019
Job Reference: MJ1537263426482

Responsibilities 

• Develop strategies and execution plans for the bank’s social media platforms and digital marketing campaigns

• Adopt digital technology in marketing campaigns, covering areas such as social media marketing, search engine marketing (SEM), search engine optimization (SEO), email marketing, programmatic, re-targeting, etc.

• Review new technologies and keep the bank at the forefront of developments in digital marketing

• Monitor and handle daily operation and maintenance of the bank’s social media platforms (including but not limited to Facebook, Instagram, Twitter, Youtube, Viber, LINE) , websites, including enquires & comments from customers or viewers

• Execute and oversee Google Ads tools and other online advertisings

• Manage the bank’s information on Google Maps such as adding or claiming branches’ locations, ensuring visibility of branches on the Maps

• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) on all social media platforms of the bank

• Create compelling digital content to engage new and existing viewers/followers to build buzz and brand equity across various social media platforms

• Oversee social media accounts' design (e.g. Facebook timeline cover, profile pictures and blog layout)

• Collaborate with other departments to ensure brand consistency and corporate compliance

• Structure editorial execution and create materials for periodical newsletter or magazine, website, social media, catalogs/brochures

• Use data and testing to optimize and improve digital marketing content and targeting for all communications

• Research and provide knowledge on digital innovation and identify new ideas for collaboration to increase engagement, influence and brand visibility • Execute and manage marketing video campaigns and productions

• Design, manage and execute email marketing to gain brand awareness and maintain relationships with new and existing customers

• Manage marketing budget for specific products and segments and ensure effective deployment to enhance return on investment and in accordance with departmental guidelines

• Execute marketing initiatives and campaigns for specific products and segments that are customer centric while driving business results

• Define program and channel strategy & set KPIs; monitor SEO and web traffic metrics

• Generate monthly reports for marketing and PR campaign's performance

• Design and implement social media strategy to align with business goals

• Regularly assess website for broken links and errors, the accuracy of content, and compatibility/usability issues. Repair issues identified.

• Manage relationships necessary to carry out position’s responsibilities, leading to successful completion of assigned digital marketing projects and initiatives.

• Leverage strong business acumen, coupled with technical ability to use data, to recommend digital marketing strategy enhancements to achieve designated goals.

• Manage and monitor digital listening for the client reputation and integrate into monthly reports, marketing campaigns, organizational insights, and problem resolution processes.

Skills Required:

• Good project management skills and ability to manage the priorities of multiple stakeholders.

• Ability to work independently and in a team with minimum supervision.

• Strong analytical mind and planning skills.

• Demonstrate expertise in web publishing: from structuring a website for organization of content to copy editing.

• Proficiency with search engine marketing, Google Analytics or similar applications, mobile technologies and application integration.

• Adaptable and strategic-minded with good time management skills.

• Commercial awareness, creative thinking, structure and attention to detail.


Qualification Required:


• Bachelor’s degree or Master’s degree in Marketing, Communication, Digital Marketing or Business Administration is required

• Prior experience in implementing contemporary digital, website, social media marketing, content marketing strategies and tactics, and managing SEO/SEM

• Experience managing issues through social/editorial, assisting in preparation of documentation around issues management: driving conversations, impact of issues on communities/communications and providing recommendations; and knows what tools to utilize to get to the result

• Experience in traditional and digital marketing, copywriting advertising or promotional materials

• Understanding of media partnerships and influencer relationships and where the opportunities lie; have experience developing and managing those partnerships

• Solid understanding of financial industry trends and consumer behavior

• Strong understanding of current digital marketing concepts, strategy and best practice

• Passion for the digital marketing and associated technology

• Excellent command of English and Myanmar

• Collaborative, problem solving, and precision in execution

• Proficiency in Microsoft office and business software is required

သင္ မိတ္ေဆြမ်ားကို ျပန္လည္ မွ်ေဝရန္