Pou Chen Corporation (“Pou Chen”) was founded in September 1969 with canvas and rubber footwear as major products initially. Thereafter, Pou Chen focused on athletic and casual footwear manufacturing, and has also expanded into brand licensee business and sportswear retail business in recent years. Currently, Pou Chen has transformed itself to be an industrial holding company, its two core businesses, footwear and retail, are mainly operated by its subsidiaries and affiliates (collectively, “Pou Chen Group” or "the Group”).
Pou Chen Group, the largest branded athletic and casual footwear manufacturer in the world, is an OEM/ODM for major international brand name companies such as Nike, adidas, Reebok, Asics, New Balance, Puma, Converse, Merrell, Salomon, and Timberland. The Group is the only one footwear manufacturer who is competent to serve dozens of international footwear brands simultaneously. The Group can produce over 300 million pairs of shoes per annum; accounts for approximately 20% of the combined wholesale value of the global branded athletic and casual footwear market.